Monologue on Trends

Breslavskii Artemii Group 5030102/20002

Monolouge on Trends

Gianni Versace once said not to set into trends, not to make fashion own you, but

you decide what you are. However, nowadays lots of people increasingly following

trends. But what exactly is a trend?

The very concept of trend is used in different areas, but the meaning is always

approximately the same: the main direction at the moment. But this does not mean

that the trend appears naturally and everything led to this. Often trend is an

overnight sensation or they revive past trends which helps them to grab the

headlines.

Dick Clark once said that he just found out what trends are and exploited them. I

think businesses must adhere to this rule. If they want to be one step ahead their

competitors, they should follow emerging trends, especially those that move

rapidly through a population, and not tap into a trend, but exploit it, for example in

a viral marketing campaign to gain sails. Although to use trends that way, you

should understand who your customers are and their spending power.

For most people, trends are closely related to fashion, therefore there are lots of

factors, affecting on fashion trends from not very smart people who make fashion

statement not because they like it, to the opinions of people who are the height of

fashion. But everyone understands perfectly well the sources where fashion trends

come from: from the runway, from street style, through celebrities, through fashion

bloggers, and through the different fashion capitals of the world. I personally think

that the major influence on fashion trends comes from the streets, because people

there wear clothes from a high street fashion store.

As for me, I do not care about trends and I am not aware of social and cultural

movements. I do not have a specific clothing style. I just wear what I like, I have a

lot of various clothes, such as haori, shirts, sweatshirts, turtlenecks and so on. I

have only one must-have