История Сбербанка

2 слайд The History Of Sberbank

from the establishment of savings banks in Russia to the large-scale reform of the Bank in the 2010s

On November 12, 1841, the Russian Emperor Nicholas I signed a decree on the establishment of savings banks in Russia "for the delivery of funds to savings in a correct and profitable way". This date was considered the birthday of the savings Bank. A few months later, on March 1, 1842, Nikolai christofari, an employee of the Loan Treasury, crossed the threshold of the newly opened cash register in St. Petersburg. He could not even imagine that at this moment he was becoming the first client of a financial institution whose history would be inextricably intertwined with the history of Russia. Sberbank is the historical successor of the Savings banks founded by the decree of Emperor Nicholas I, which at first were only two small institutions with 20 employees in St. Petersburg and Moscow. Then they grew into a network of savings banks that operated throughout the country and even in difficult times helped to maintain the stability of the Russian economy. Later, in the Soviet era, they were transformed into a system of State labor savings banks. And in recent times, they have become a modern universal Bank, a large international group whose brand is known in more than twenty countries around the world. "Everything is just beginning," like to speak in the savings Bank. But at the same time, they remember their own history – complex, but rich and interesting, like the history of the country.

3слайд Sberbank

We give people confidence and reliability, make their lives better by helping them realize their aspirations and dreams.

Sberbank of Russia public joint stock company is a Russian financial conglomerate, the largest multinational and universal Bank in the Russian Federation — Russia, Central and Eastern Europe. At the end of 2019, Sberbank has 96.2 million active private clients and 2.6 million active corporate clients. The year of Foundation on March 22, 1991. The key figures are Herman Gref (President and Chairman of the management Board) Sergey Ignatiev (Chairman of the Supervisory Board). The team has 278,000 employees. Sberbank is one of the top 5 largest employers in Russia.

4 слайд  

Sberbank officially ceased to be only a Bank.  

Sberbank officially ceased to be only a Bank. Now it is "SBER" with many different services for individuals and businesses. What will change for the Bank's clients – depositors and borrowers – said the head of Sberbank German Gref at a special conference. The main change is that Sberbank is now not only a Bank, but an entire ecosystem of several services operating under the common "SBER"brand. The Bank is just one of the areas of activity. And then there is Spermarket, Serato, SmartDrive, SELOGICA and so on. Sberbank also remained, but now it is only part of a single "savings Bank". To combine this diversity, we had to change not only to come up with a new name for the organization – "SBER", but also to change the logo. From a green circle with a" tick "on top, it turned into a circle with different shades of blue, yellow and green and a "tick" in the center. On the one hand, little has changed, but on the other-there is some update. And this is what the BEAC was trying to achieve – to show renewal, but at the same time preserving traditions.

5 слайд

The introduction of the new brand will be implemented over several years.

How to change the work of the savings Bank? The introduction of the new brand will be implemented over several years. First, digital and electronic channels and Internet sites will change. Signs on Bank branches will be replaced within a few years. Gradually, the work of offices will also change. They will place plinths for receiving parcels. The branches will have cafes and children's corners. Operations can be performed without a passport, using the biometrics system. ATMs will be replaced as they wear out. By the way, the updated ATMs will have a function for withdrawing cash using biometrics and voice, you can also use them to call a taxi, buy a movie ticket and order food. Current plastic cards will be valid for customers until their expiration date, which will not entail additional costs.

6 слайд

International experts have recognized Sberbank as the best Bank in the world.

Sberbank won first places in two categories of the prestigious award of the international financial magazine Global Finance. Experts have recognized it as the best Bank in the world for both individuals and corporate clients. The winners were selected from 150 banks in Europe, North and Latin America, the Middle East, Africa and the Asia-Pacific region. As a result, Sberbank won first place in the Best Bill Payment & presentation category - "Best bill payment" among banks for private clients, as well as in the Best in Social Media Marketing and Services category ("Best in social media marketing and services" for corporate clients). The Bank was able to become the best for private clients thanks to simple and convenient payment methods. Experts evaluated Sberbank's services "payment for services using a barcode in a mobile app", "Autopayment", and "My operations".

7 слайд  Sberbank at the moment

In short, the SBER Ecosystem is now a non-financial organization, and the largest system of combined companies and services that provide Russian citizens with the most important modern services on a daily basis. And already in its structure is the Bank itself, which provides financial services in the same way as it did before. Gref made the largest integration of the most important services of the Russian market into an Ecosystem, which significantly expanded the boundaries of the business. But the fact is that Sberbank has always been a state-owned financial agglomerate and the formation of a huge Ecosystem based on it that generates profit looks at least strange.

8 слайд

ПЕРЕВОД 2 слайд история Сбербанка

от создания сберегательных касс в России до масштабной реформы банка в 2010-е годы

12 ноября 1841 года российский император Николай I подписал указ об учреждении в России сберегательных касс "для правильного и выгодного направления денежных средств в сбережения". Эта дата считалась днем рождения Сбербанка. Через несколько месяцев, 1 марта 1842 года, Николай Христофоров, служащий ссудного казначейства, переступил порог только что открывшейся кассы в Петербурге. Он даже представить себе не мог, что в этот момент станет первым клиентом финансового учреждения, история которого будет неразрывно переплетена с историей России. Сбербанк является историческим преемником сберкасс, основанных по указу императора Николая I, которые поначалу были всего лишь двумя небольшими учреждениями с 20 сотрудниками в Санкт-Петербурге и Москве. Затем они переросли в сеть сберегательных касс, которые действовали по всей стране и даже в трудные времена помогали поддерживать стабильность российской экономики. Позже, в советское время, они были преобразованы в систему государственных трудовых сберегательных касс. А в последнее время они превратились в современный универсальный банк, крупную международную группу, бренд которой известен более чем в двадцати странах мира. "Все только начинается", - любят говорить в сберкассе. Но в то же время они помнят свою собственную историю – сложную, но богатую и интересную, как и история страны.