Animation and its importance for enhancement popularity in family hotels

Amanbek Alua¹, Nurgali Assel²

alua.amanbek@inbox.ru¹, nurgaliassel@mail.ru²

bachelor’s degree students, Tourism department

Economics faculty

L.N. Gumilyov Eurasian National University

(Kazakhstan, Nur-Sultan)

Animation and its importance for enhancement popularity in family hotels

Abstract. The purpose of this article is to define the essence of animation services in family hotels and to identify the importance of animation to increase the popularity of the hotel. There was created a review analysis on animation services at the five-star Rixos Borovoe Hotel. The article presents the author's animation program for improving the animation service.

Keywords. Animation service, animation program, five-star hotel, review analysis.

In international tourism, in the tourism market, with the processes of integration, globalization of hotel services that lead to the erasure of the individuality of hospitality industry enterprises, it is the availability and level of animation service that are weighty arguments for decision-making and for the competitive advantage of enterprises with approximately the same level of equipment and service. Kazakhstani hotels do not pay much attention to animation, it is not sufficiently developed, and especially for adults, this sector remains undeveloped even in five-star hotels.

Animation in hotels play a great role in creating a favorable psychological climate in the hotel, thereby creating the prerequisites for the return of guests, which significantly contributes to an increase in the image and income of this hotel. Even if animation is not a main source of income for a hotel, but it is included in the work of hotel complexes increases their rating, prestige, significance and, accordingly, their demand in the market of tourist services.

Recently, more and more hotel companies are trying to raise the level of their service precisely due to the presence of an animation service. This can smooth out the guest's dissatisfaction with such disadvantages as: discomfort during transfer and accommodation, a modest view from the window, bad weather, and so on. Hotel animation has several its own features: it is developed, organized, and conducted directly by the hotel itself in accordance with consumer interest. Nationality, age, gender and other features of categories and groups of tourists are considered, and ideally - the individual characteristics of each tourist and guest [1].

A family recreation is always a guaranteed increase in the load of the hotel and taking care of the quality leisure of all family members on its territory is a guarantee of high-quality service and ensuring the high reputation of the hotel.

Special attention should be paid to family recreation, which performs the restorative function of the family has as its goal the restoration and maintenance of health, satisfaction of various spiritual needs. Family tourists visit hotels at any time of the year. Married couples prefer to spend money on travel and entertainment. Most people of this age are well-mannered and have an education. Self-improvement is a priority for them, they consider obtaining new information to be a necessary means of expanding their horizons. Meeting the needs of this group is an important factor for the further successful development of the tourist complex [2].

Our object of research is the five-star Rixos Borovoe Hotel, a luxury hotel complex with the possibility of family recreation on Lake Shchuchye in the Borovoe National Park, Kazakhstan.

Various types of leisure activities are available to tourists at the Rixos Borovoe Hotel. The hotel has its own sandy beach with a pier where tourists can sunbathe in summer. There is an outdoor bar on the beach, boat and bicycle rentals, and barbecue areas. Guests can have fun on the territory of the hotel not only in summer, but also in winter Rixos Borovoe offers its guests snowmobiles, skis, and skates for rent. Separately, it should be said about cable wakeboarding — an actively developing water skiing sport in the world, in Kazakhstan, Cable Park Burabay is the only park of this kind now. In cable wakeboarding, the movement of an athlete on the water takes place with the help of a special rope system. The uniqueness of the sport is that guests can enjoy it both in winter and in summer. There is also a huge indoor tennis center on the territory of the hotel, which is also used as a concert venue. In addition to tennis, guests of the hotel can play paintball, football, basketball and volleyball, table tennis and sing karaoke. For those who want to test their luck, the hotel has the only casino in the resort [3].

The presence of such a large amount of leisure activities may raise the question of whether there are problems in the animation service of the hotel. Problems take place in the organization of a family animation program, even in a luxury five-star hotel. To identify the main problems of animation services at the Rixos Borovoe Hotel, we conducted research in the form of an analysis of reviews. The data for the review analysis were taken from the following websites:

- booking.com;

- tophotels.ru;

- tripadvisor.ru;

- kz.gorodwiki.ru;

- 2gis.kz.

As a result of the analysis, the following animation problems according to guests reviews were identified at the Rixos Borovoe Hotel:

- guests did not like the animation;

- adults were bored;

- there is no entertainment program for teenagers;

- there is no family entertainment program (both for kids and adults);

- animators are not interested in entertaining guests;

- entertainment programs are often canceled due to lack of people

- inflated price for entertainment activities located on the territory of the hotel.

According to the results of the analysis it was revealed that despite dozens of good reviews about the Rixos Borovoe Hotel, there were not any guests who separately highlighted the peculiarity of the hotel's animation service. Although animation is one of the main feature of any family hotel, which includes recreation and entertainment of guests. Animation is the organization of recreation, leisure and entertainment, and considered as one of the effective means of attractiveness, image enhancement and attracting guests to the hotel. As a result of this analysis, it can be concluded that animation services at the Rixos Borovoe Hotel require the development, adjustment and introduction of additional animation programs for children, teenagers, and especially adults. We have developed the following program designed for vacationing families, for all age categories.