Yandex is a technology company

Sambialov Semen 23179819

1)Yandex is a technology company. Our services are based on complex, unique, hard-to-reproduce technologies. They are the ones that allow us to do what some time ago people would have taken for magic.

Almost all Yandex services use machine learning — for ranking in search, displaying ads, and machine translation. In 2009, Yandex developed and implemented its own machine learning method, Matrixnet.

Thanks to speech recognition technology, Yandex users.The navigator can communicate with him by voice, rather than typing the address with his hands. The fact extraction technology marks some letters for Mail users — tickets, meeting messages, information about discounts, so that they can be immediately found at the right time. Disco recommendation technology helps Music and Market users choose a song that suits their mood or the right product from a variety of similar ones. To search for similar images, Yandex uses its developments in the field of computer vision

Alexander Shulgin — Financial Director

Svetlana Kondrashova is the Director of Advertising.

Alexey Tretyakov — Commercial Director

Andrey Sebrant — Director of Marketing Services

Ekaterina Fadeeva — Director of Legal Affairs

Arkady Borkovsky — Technical Director of YandexLabs

Maxim Kiselyov — Director of Business Development

The linear management structure of Yandex LLC

Yandex employees are more than three thousand people in different cities and countries.

Yandex is a very open company. The ability to think, speak openly and listen carefully to colleagues is welcome here. A mandatory requirement for all Yandex employees is the ability to work in a team. A team is all employees, not just those with whom you communicate directly at work.

Employees of different departments often see the same problem from different angles — this is what allows Yandex to develop successfully.

Yandex's main asset is a team of high—level specialists. Yandex is looking for professionals and helps to grow them through the support of the Olympiad system and the Data Analysis School created by the company, a free educational institution whose purpose is to train specialists in the field of data analysis and information extraction from the Internet, conduct fundamental scientific research in this area and participate in Yandex application projects.

2)The history of Yandex began long before the company was founded — back in the early 1990s. And the Yandex company appeared in 2000 — three years after the launch of the portal yandex.ru . At that time, the team consisted of 25 people, and all the data was placed on one server. Yandex now has offices and representative offices in ten countries, employing more than 18,000 people. In Russia, where Yandex is from, its search share is 61.0% (Yandex.Radar, first quarter of 2022). The company also operates in Belarus, Kazakhstan and Turkey.

Yandex receives a significant part of its revenue from advertising sales. Yandex technologies allow you to place ads on desktop and mobile devices and target them to the right audience. The company offers a comprehensive service for working with all types of advertising — Yandex.Yandex. Direct, as well as analytical tools for evaluating the effectiveness of advertising campaigns.

In 2002, the company became self-supporting. Since then, Yandex's revenues have been constantly growing. In May 2011, Yandex conducted a stock offering on NASDAQ, a stock exchange specializing in high—tech companies. The Yandex ticker is YNDX.

3)Political factors’ are the first component of the PESTEL framework that exert a strong impact on the business, and play an important role in determining the business’ long-term sustainability. Some examples of political factors are taxation policies and trade regulations that governments can levy around the year and it may influence the overall business environment. A strong presence at the international stage increases the vulnerability of Yandex N V to a variety of political, structural, and systematic risks. To ensure long-term survival, Yandex N V should consider the following political factors to enhance the readiness to changing political environment dynamics:In many countries, a variety of federal and state-level laws are in place to protect consumers from potential exploitation by businesses. In the information technology age, the laws have even become stricter to ensure consumers’ privacy. In the case of online transactions, Yandex N V must strictly comply with the data protection regulations to avoid lawsuits. While entering different countries, Yandex N V management needs to study the laws related to refund, discount, credit terms, quality, misleading advertisement, and maximum pricing (particularly in the case of basic essential goods).