Digital Marketing

Marketing, the 4Ps of Marketing. Marketing is the process or technique of promoting, selling, and distributing a product or service, the process of getting potential clients or customers interested in your products and services. The traditional marketing mix built around the 4Ps – product, price, place, and promotion. Product is what is sold, e. g. a good, services, consulting. Product encompasses the variety, design, quality, and features of a product or service. Price refers to how much a customer is willing to pay for a product or service. Pricing strategies are becoming more dynamic to keep up with highly educated consumers. Place is where a product or service is promoted. Promotion is a certain strategy with a set of tools aimed at informing customers about a product or a service. It includes advertising, sales promotions, and public relations efforts.

Branding, Advertising, Public Relations, Sales are the tools you use to help to promote your business. Advertising is a subset of marketing, focused mostly on acquiring customers and driving sales. Public Relations (PR) are the process of maintaining a favourable image and building beneficial relationships between an organisation and the public communities. PR Techniques:

1)Media Relations - Generate positive news coverage about the organisation, its products, services, people, and activities

2) Influencer/Analyst Relation - Maintain strong, beneficial relationships with individuals who are thought leaders for a market or segment

3) Events - Engage with a community to present information and an interactive “live” experience with a product, service, organisation, or brand

4) Sponsorships - Raise the profile of an organisation by affiliating it with specific causes or activities

5) Award Programmes - Generate recognition for excellence within the organisation and/or among customers

Branding is something what your company believes in, why it exists, and how consumers feel about your business and products. Sales refers to activities that lead to convincing a prospect to buy a product or a service from you.

Digital Marketing. Digital marketing is the marketing of products or services using digital technologies mainly on the Internet, but also including display advertising and any other digital medium. As digital platforms are increasingly incorporated into everyday life, and as people digital devices instead of visiting physical shops, digital marketing campaigns are becoming more efficient.

Types:

a) Affiliate Marketing is a type of performance that is based on advertising where you receive commission for promoting someone else’s products, services on your website.