Advantages of SMM promotion

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Advantages of SMM promotion

1. It inspires trust.
2. Notifies customers.
3. Increases recognition and loyalty to the brand.
4. Facilitates communication.
5. [pic 5]The ability to select a narrow target audience that is interested in the company's product;
6. it is possible to successfully promote both products and services, but also informational projects, mass media or a specific personality;
7. allows to increase brand recognition;
8. increases audience loyalty;
9. attracts new visitors to the company's website. advantages:

[pic 6]70% of people who have been

contacted by a brand or 65% become more loyal to the 25% are less likely to go to 75% are ready to share a good responded to their message brand; competitors; experience in their account. are more likely to use a product or service;[pic 7]

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What is the job of an SMM specialist? create content for social networks

publish texts, photos, videos and other materials in social networks. Create creatives

[pic 9]work on the visual part together with the designer/photographer and prescribe TK.

establish contact with bloggers, influencers, opinion leaders to develop a strategy engage in promotion

track statistics

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Methods of promotion in SMM

Targeting

Targeted advertising is a form of online marketing that focuses on specific interests and characteristics of the consumer. Social networks learn this information by tracking your activity — what you like, save, buy, watch more often, and scroll.

Advertising in communities

[pic 11][pic 12][pic 13][pic 14]Publics in Telegram, groups in Facebook or account mentions in stories — advertising there will help users of a certain community learn about you and your product. Choose a community that matches the topic of your product and with a high percentage of your target

Work with bloggers

People believe people. That's why influence marketing is so popular today — a brand's friendly relationship with bloggers, influencers, or opinion leaders. Cooperation with them helps not only to

increase subscribers, but also to personalize the brand - to associate it with a

Partnership

Sometimes partnerships happen between brands. That allows you to exchange the audience and create an info drive. It is also relevant when a company launches a new product and creates a separate account for it - it may want to talk about it both in the new and in its main profile. For example, thanks to the Collabs shared posts feature, it became convenient for brands on Instagram to talk about their collaborations.[pic 15]