Creativity and innovation in the company's activities

Jzisis The text under the headline “Creativity and innovation in the company's activities” sheds light on the role of creativity and innovation in enterprise activities.

According to the author, emphasizes the concept of creativity as a solution to scientific and practical problems, rejecting the artificial separation of theory and practice. Creativity is seen as a universal requirement in the modern economy, contributing to the development of enterprises and various activities. In the information economy, creativity is reflected in the shift towards intangible assets, such as knowledge, skills, and intellectual capital. Moreover, the unique characteristic of creative activity is that it is often initiated and produced without existing market demand. Creative activity combines creative requirements with a focus on real enterprise problems and involves the formation of new thinking models and intellectual assets. This creative activity evolves into innovation when it transforms into productive, organizational, financial, and commercial assets. Innovation represents the interaction between creativity and intellect in the commercial-oriented activities of an enterprise.

The text highlights that creativity is a prerequisite for innovation and emphasizes the importance of well-organized systems for acquiring knowledge, orientation towards individual and organizational creative potential, and the continuous development of existing enterprise potential. Innovating enterprises value creativity, have decentralized structures, flexibility in improvisation, and adaptability. The aim of innovation activity is to extract value from the organization's innovation potential by managing relationships between human capital, customer capital, and organizational capital, maximizing the organization's potential to create value. The text under the headline “Creativity and innovation in the company's activities” sheds light on the role of creativity and innovation in enterprise activities.

According to the author, emphasizes the concept of creativity as a solution to scientific and practical problems, rejecting the artificial separation of theory and practice. Creativity is seen as a universal requirement in the modern economy, contributing to the development of enterprises and various activities. In the information economy, creativity is reflected in the shift towards intangible assets, such as knowledge, skills, and intellectual capital. Moreover, the unique characteristic of creative activity is that it is often initiated and produced without existing market demand. Creative activity combines creative requirements with a focus on real enterprise problems and involves the formation of new thinking models and intellectual assets. This creative activity evolves into innovation when it transforms into productive, organizational, financial, and commercial assets. Innovation represents the