Brands provide us with beliefs. They define who we are

Card 1

To what extent do you agree with the following opinion: “Brands provide us with beliefs. They define who we are.” Wally Olin’s, a corporate identity consultant.

We live in the information technology age when a company's brand can be widely known all over the globe. In my understanding, a brand is something that people hear. The brand is the difference between one company and another. Promotes better perception. The brand moves the consciousness of society. It is a distinctive feature of the company.

“Brands give us beliefs. They define who we are.” I wouldn't say I totally agree with Wally Olins. I believe that yes, brands give us conviction, but they don't define us completely. The brand convinces us that this product or service, company or clothing is better than others are. Nevertheless, even the most fashionable, rich people are not always fond of the brand. To some extent, the brand determines the density of a person's wallet, but not the character of a person. However, few people understand the true meaning of this word. Characterizing a particular firm, company, product, service, personality as a brand, does not imply a certain quality or price, but an associative perception of this object or subject by society.

In conclusion, I want to say that the brands of the future will have to differ in not only the quality of products and the desired image. They will also have to report something useful about the company behind the brand. (220)

Card 5

More and more people want to own items such as car, clothing, and other things, that are made by famous brands. What are the reasons for this? Do you think it is a positive or negative development?

Any brand starts with quality, unique style, recognition. Although many people are sure that it is not worth paying for a name, but it is not. It is worth it, because the products are really different from the mass market, made with modern equipment and still better.

There are brands with a certain magic of recognition. Even if you do not like to associate yourself with them, this association still gives you an additional plus. There are brands whose values are shared by few — for example, Bentley or Rolls-Royce. In principle, no one will give up Rolls-Royce. Rather, people will think: "When I have a Rolls-Royce, I'll sell it, buy something for myself, and there will still be money left." However, the brand is still recognizable. This is very well manifested in life. In addition, one of the buyers, even if this brand is not about him at all and he does not share his values, will definitely brag to friends or mom that he bought it.

I think people think it's cool to buy a well-known brand. Because famous brands, regardless of their character, have some kind of fame magic, that works anyway. For such brands, which are already, one might say, icons, their very fact of existence already means a lot. (210)

Card 8.

A mortgage is similar to a personal loan. However, a mortgage is a loan made specifically to buy a home. Standard mortgages of UK are 30 years, but can be less. Compare the mortgage program of Kazakhstan and UK in order to identify the better conditions of this service.