Outdoor advertising

The proposed texts consider the opposing opinions regarding outdoor advertising. The first text advocates the benefits of screen advertising for advertising agencies and for its viewers and target audience. The second text, on the other hand, says that this type of commerce is undesirable and can be harmful.

The first author outlines the benefits of using such a type of product promotion as outdoor advertising. It states that in recent years technology has made a big leap forward (comma) and now outdoor advertising uses vast screens and billboards. Among the positive aspects in the paragraph, it stands out that this method is inexpensive and advertising agencies are happy to use it with the aim of attracting customers and decorating our world.

The second text argues that using outdoor advertising runs the risk of nature pollution. It is focused that electronic billboards are popular only because they are something new and unknown, and therefore interesting. Unlike past paper banner ads, these are highly visible and interest vulnerable people around.

In my opinion, the main purpose of advertising is to attract potential customers and encourage them to purchase a certain product. I believe that the innovations that appear more and more in our world help companies, advertising agencies and the buyers to make a purchase. In addition, electronic banners look modern and relevant, given the development of innovations today. As for environmental pollution, now there are ways to use electricity that do not greatly harm the world, for example, the use of solar panels, but paper leaflets, on the contrary, heavily pollute our earth.