Advertising

Advertising is a form of communication, which must persuade a customer to purchase specific products, ideas or services.  Not only does advertising include the name of a product or service, but also and how that product or service could benefit the consumer and convince them that they need to buy product of this particular company. The main issue is that the appeal of traditional advertising methods has palled in recent years following global digitalisation. Therefore, companies need to find new ways of reaching their target markets. One way they can do this is by integrating into social media world.

Advertising is a form of communication, which must persuade a customer to purchase specific products, ideas or services.  Not only does advertising include the name of a product or service, but also and how that product or service could benefit the consumer and convince them that they need to buy product of this particular company. The main issue is that the appeal of traditional advertising methods has palled in recent years following global digitalisation. Therefore, companies need to find new ways of reaching their target markets. One way they can do this is by integrating into social media world.

Nowadays, social media has become a very powerful tool in our society. It is hard to imagine a person without a smartphone with installed apps such as Instagram, Tiktok or Facebook. Literally every child from the cradle knows how to scroll through the Instagram feed. So, why modern companies should not use it for having some benefit?  By targeting ads on these websites, companies can reach a much larger audience than they would be able to through traditional means. For instance, if a company wanted to advertise a new product, it could post a picture of the product on its Instagram account. Followers of the account would then see the picture and could 'like' or comment on it and create a buzz around the product and make people want to buy it.