Global markets Vocabulary and Grammar

Global markets

Vocabulary

1 Complete the collocations. The first letters are given.

1 Our new Marketing Director changed our marketing strategy to include more use of social media. 

2 Most car companies allow you to choose from many options when buying a new car and this product customisation is very popular with customers. 

3 We have to alter our products to suit our target territories because there are different things to consider for each market.

4 The world's largest consumer brands are often associated with global sports events, such as the Olympic Games. 

5 Food companies such as PepsiCo have to think about local preferences when deciding which flavours to promote in a particular region. 

6 Many brands of luxury goods have outlets at large international airports targeting the wealthy traveller.

2 Choose the correct option in italics. 

1 The Mini is definitely my favourite car ever! I prefer / preferable it to all the others on the market. 

2 The Mini is produced / product in the UK and the Netherlands. 

3 So many other cars are standard / standardise these days but my Mini is unique. 

4 When I was ordering it, I could choose all my preferable / preferences online. 

5 In fact, there are so many options for the customisation / customisable of a Mini that they say there are 10 million different combinations! 

6 It's really adaptation / adaptable, too, so I can use it to go to work, pick up the children or go on holiday. 

3 Complete the text using the correct form of the words in the box. 

A unique car - for everyone 

One of the most appealing cars in the world, the Mini, is loved by consumers everywhere. The main production plant is in Oxford, UK where around 170,000 cars are made. Since 2001, over 3,000,000 have left the factory and most of them are customised for the person buying it.

The Oxford plant specialises in robotics with over 1,000 robots working on the production line. The growth in sales means that the parent company, BMW, is now making the car in the Netherlands as well, and they are using innovative advertising to target even more potential new customers.

Grammar

1 Complete the sentences using the active or passive form of the verb in the Present Simple or Past Simple. 

1 Our new website was launched (launch) last month and it has been very successful.

2 Stella McCartney runs (run) her own fashion house.

3 The Dutch plant was built (build) in just over twelve months and opened in May.

4 Hundreds of aircraft are made (make) by Boeing every year.

5 They recommended  (recommend) contacting them by email, but I never got a reply.

6 When they arrived at the hotel, they were given (give) the wrong room.

7 During the storm, all flights to New York were diverted (divert) to Washington.

8 It is thought (think) that there are more phones than people in the world. 

2 Read the text and complete the sentences using the correct form of the verbs in the box. Use both active and passive forms of the Present Simple or Past Simple.