Conjunctural study of the world beer market

STATE TRADE AND ECONOMIC UNIVERSITY

DEPARTMENT OF INTERNATIONAL MANAGEMENT

COURSEWORK

in the discipline "World Market of Goods and Services"

on the topic:

CONJUNCTURAL STUDY OF THE WORLD BEER MARKET

Student of the 2nd year, FMTP, 2-7A, full-time

Specialty 073 "Management"

Specialization "International Management"

Surname and initials:

Bushok Kateryna

Supervisor:

Ph.D. in Economics,

Associate Professor of the Department of International Management

Andii Pavlovich Haydutskyy

Number of points: ____________

KYIV 2023

TABLE OF CONTENTS

INTRODUCTION        3

CHAPTER 1. CHARACTERISTICS AND DETERMINANTS OF BEER MARKET DEVELOPMENT        5

1.1 Classification of Beer Products        5

1.2 Factors Forming the Demand and Supply of Beer Products        6

CHAPTER 2.  DEVELOPMENT TRENDS OF THE WORLD MARKET OF BEER PRODUCTS        9

2.1 Analysis of Beer Production and Export        9

2.2 Analysis of Consumption of Beer Products and Imports        14

CHAPTER 3. BEER PRODUCTS OF UKRAINE ON THE WORLD MARKET: PROSPECTS OF MARKET DEVELOPMENT        21

3.1 Analysis of the Geographical Structure of Domestic Exports and Imports        21

3.2 Assessment of Ukraine's Position on the World Market of Beer Products and Position Forecast        24

CONCLUSIONS        29

REFERENCES        30

INTRODUCTION

The global beer market has been undergoing significant changes in recent years. With a growing number of breweries, innovative products, and changing consumer preferences, it has become essential to study the current state and trends of the beer market.

Relevance of the Topic. The relevance of the topic lies in the critical analysis and identification of potential solutions to the challenges faced by the global beer market. The beer industry is an essential part of the global economy and holds both theoretical and practical significance for the development of various sectors, including agriculture, manufacturing, trade, and hospitality.

In recent years, the beer market has experienced rapid growth and diversification, with new players entering the market and innovative products being introduced. This dynamic environment has led to increased competition and the need for a deeper understanding of the factors shaping the industry. As a result, the study of the world beer market and its trends becomes crucial for businesses, policymakers, and academics, who can use this knowledge to make informed decisions and develop strategies for sustainable growth and development.

The goal of the research is to provide an in-depth analysis of the global beer market by examining its current state, trends, challenges, and opportunities, using theoretical, methodological, and practical approaches and research methods. This study aims to contribute valuable insights to businesses, policymakers, and academics, helping them make informed decisions and develop effective strategies for sustainable growth in the industry.

The research tasks are determined by the set goal and characterize specific sequential steps to address the problem. These tasks include:

1. Analyzing the characteristics and determinants of the beer market development, including the classification of beer products and factors influencing the global market.
2. Examining the development trends of the world market of beer products, focusing on production, export, consumption, and import trends.
3. Assessing the position of Ukrainian beer products on the world market and evaluating the prospects of market development for the country.
4. Identifying the challenges faced by the global beer market and providing potential solutions to overcome these challenges.
5. Evaluating the impact of the global beer market's trends on businesses, policymakers, and academics, and providing recommendations for future growth and development in the industry.

The object of research in the course work is the process or phenomenon within which an actual problem situation exists. In this case, the object of research is the global beer market, which has been experiencing rapid growth, diversification, and changing consumer preferences, leading to increased competition and the need for a better understanding of the factors shaping the industry.

The subject of the research in the course work is the set of tools and methods used for market analysis, which are intended to resolve the problem situation by addressing professional tasks outlined in the Bachelor's educational and professional program for the "Management" specialty within the "Foreign Economic Activity Management" educational program. This research will utilize various quantitative and qualitative methods, including data analysis, market trends examination, and industry forecasting, to provide valuable insights and recommendations for the development of the global beer market.

In this study, the research methods employed include data collection and analysis, market trend examination, industry forecasting, comparative analysis, and case studies. These methods will be used to explore the global beer market's current state, trends, challenges, and opportunities, providing valuable insights for businesses, policymakers, and academics.

CHAPTER 1. CHARACTERISTICS AND DETERMINANTS OF BEER MARKET DEVELOPMENT

 1.1 Classification of Beer Products

Beer is a popular alcoholic beverage that has been enjoyed by people for centuries. With the increasing popularity of craft beer, the classification of beer products has become more important than ever [1, p54-91].

The beer market comprises a wide variety of products that can be classified based on various factors, such as ingredients, brewing techniques, and regional styles. The following classification highlights the main categories and subcategories of beer products (Table 1.1)

Table 1.1

Classification of Beer Products by Category and Subcategory

Source: constructed by the author based on data [2, p466-470]