Francesco Marconi

Turiba University

Faculty of Business Administration

Yakov Sevostyanov

UVA1D1

REVIEW OF THE FRANCESCO MARCONI ORGANIZATION

Study paper

Department of Commerce

Advisor: Juris Ozols, Dr. Phys., doc.

Riga, 2016

ANNOTATION

The study paper describes the “Francesco Marconi” media organization which belongs to "New Style Studio" which successfully conquering the industry for the production of fashion handbags since 1996. “New Style Studio” is currently acts on the territory of Russia and CIS countries. For over 15 years, this company only works with wholesale customers (legal entities and private entrepreneurs) and supports the business tradition.

The main goal of the paper is analysing the process of the production in the company.

Study paper was written using all the information gathered in the course of research databases of the company.

The paper contains 18 pages and 2 tables.

TABLE OF CONTENTS

INTRODUCTION        4

1.        THEORETICAL PART        5

1.1.        Production review        5

1.2.        Head of the company in Russia        5

1.3.        Material        5

1.3.1        Used leather        5

1.3.2        Combined bag leather with suede.        7

1.3.3        Bags with crocodile-embossed leather        7

1.3.4        bags with laser skin treatment        7

2.        ORGANIZATION`S PROFILE        9

2.1.        Franchising definition and operation        9

2.2.        Franchising in Russia        9

2.3.        Franchising Francesco Marconi        9

2.4.        Advantages of the franchise system to franchisees in „Francesco Marconi”        10

2.5.        Disadvantages of the franchise system to franchisees in „Francesco Marconi”        10

2.6.        Francesco Marconi company income:        12

2.7.        Mission and vision        13

3.        STAFF RECRUITMENT        14

4.        SWOT ANALYSIS        15

6.        INTERVIEW        16

CONCLUSION AND RECOMMENDATIONS        17

LIST OF REFERENCES:        18

INTRODUCTION

Founded in the mid 90-ies of the last century, the company "New Style Studio" continues to grow and develop. Accessories are made with the traditional attention to the skin with a thirst for innovation and brand creators. Collection of handbags and accessories Francesco Marconi, built with the most current trends of the world fashion-industry. Products perfectly combine classics and respectability with the fashion trends of the world podium.

This study paper include such tasks:

• Description of the company
• Investigation of the company formation
• Information gathered from the experience of the company member
• Recommendations for company improvement

1. THEORETICAL PART

1. Production review

The prototype was a simple women's handbag bag for the money that women in many European countries were hidden in the folds of the skirt. But soon a small lady's handbag has become an integral part of women's wardrobe. Already in the bag began to change the shape of the early 17th century, becoming a fashion accessory. In the mid-19th century, bags moving from the category of manual work in the category of industrial products. Today “Francesco Marconi” bags are distinguished in appearance and functionality, and they are the main products of this organization.

1. Head of the company in Russia

Founder and CEO of "NEW STYLE STUDIO", LLC "Salton"

Vasilyi Fanduyshin

The founder of "New Style Studio". The head of the company in the status of General Director from 1999 to 2008, Basil has an amazing energy, which formed his mental traits: openness, kindness, calmness, and at the same time, a kind of deep wisdom, which is manifested in a tremendous intuition. Even the origin of the name Basil: "Regal", says a lot. Basil in 2008, led the development department.

1. Material

1. Used leather

To create accessories today use a variety of types of leather, from affordable pork, to the exotic ostrich or lizard. A own skin types are distinguished for bags according to the process of cutting and processing. Most popular, so-called "chrome", which is obtained from the top saw cut animal skins. It is very durable, has an expressive texture with a distinctive pattern, and moreover perfectly painted in any color. It chrome leather - the basic material for mass production.