Summary rewiew

Summary rewiew

I wish to express my opinion on the article, which is presented below, from the site skillbox.ru. This article talks about the profession "advertising and public relations".

“ "Advertising and public relations" is an independent specialty, which is taught at the university. It is located at the intersection of marketing, journalism and sociology. In the OKSO, it belongs to the sciences of society and is located in the section "Mass media and information and library science".

According to the "Vuzoteka" service, in Russia, a specialty can be obtained in 209 universities. In all of them, training lasts from four years. If you study full-time, it will take four years. If in absentia — up to five years.

General and professional disciplines are studied in all universities. Common ones are, for example, history, law, philosophy, economics. They do not relate directly to the specialty, but broaden the horizons. They are trained in any specialty.

Among the professional disciplines there are mandatory ones — the basics of marketing, the basics of communication theory, media planning, the basics of advertising and others. By studying them, the student learns something that will be useful in the work, for example:

• what advertising and PR tools are there, how to select effective solutions for the task at hand;
• how to organize PR events: press conferences, press breakfasts, journalistic test drives, presentations;
• what is an advertising plan, how it is drawn up and how to justify the advertising budget.

There are many professions and specializations available after training in Advertising and Public Relations. Most of them allow you to work remotely. For some professions, education will not be enough - you will need additional skills that cannot be obtained at a university.

We list the most common professions for those who have mastered the specialty "Advertising and Public Relations".

A PR manager, or public relations manager, is the main profession for those who studied in their specialty. A PR manager is a specialist who is responsible for creating and maintaining favorable relationships with the target audience. He works with the image of the company, personality, territory, product, project and other PR objects.

You can find a job right after graduation - for example, go as a PR manager in a small company. But to get a job in large companies, one education will not be enough. Large businesses often look at experience and give preference to candidates who have a lot of practice.

PR-manager is a profession for active, sociable and energetic people. It is suitable for those who like to communicate, convince and follow the news. Here's what a PR manager does:

• Plans and implements PR campaigns: studies the overall strategy of the company, selects tools, metrics for evaluating effectiveness.
• Communicates with media representatives, writes materials for them and places content.
• Organizes and conducts events for journalists.
• Creates a community around the company, personality, brand and manages it.
• Works with bloggers and opinion leaders - agrees on publications, monitors their effectiveness.

The salary of a PR manager depends on standard factors: work experience, complexity of tasks and the size of the company. Beginners without experience can receive from 25 thousand rubles in St. Petersburg and from 30 thousand rubles in Moscow.